6 Essential Website Elements

6 Essential Website Elements

essential website elements

You want to take control of your business.

Maybe you are getting started building your business and never had a website before…

Or, maybe your current website just isn’t working for you or you’re finally ready to put up your site and get your business online.

Whatever your reason, there’s a lot to learn in order to end up with an effective website that works to get you more clients.

Hi, I’m Susanne Rector, and I have been creating and marketing websites for a number of years.

Sure, it’s easy to look at some famous celebrity’s website and say “I want mine to look just like that.”

But many websites have a lot of extra bells and whistles on them that don’t actually help you get more clients or sell more programs. Things you either don’t need at all or can wait until later to add to your website.

This list will help you understand the essential pages you must include in your website, which pages you need to do first, and what can wait until later.

Let’s get started!

#1 – Your Homepage

Your website is something that people will visit to first learn more about you, so you want it to make a good impression! You need to have a goal in mind when you create your homepage. What kind of goal? Well, what do you want someone to do? Call you? Sign up for a free session? Join your email list? Buy something from your website? Register for something? This is called a “Call to Action.” What action do you want the visitor to take? The key is to focus and try not to do too many things at once with your home page. You should have one primary goal, and then you can link to other parts of your website for other things you want people to do.

#2 – Your About Page

This is where you show who you are, whom you serve, and why people would want to work with you. It’s also known as your “bio” page. (And if you are a company, it will be written as “About  Us.”) Typically this page is written in the 3rd person as if a “someone else” is talking about you. You can put your purpose in business, who your ideal clients are and why, and any credentials or accomplishments you have here. You should decide if your about page is about YOU, or about your company. Another important feature of your about page is having a photo of yourself. People want to get to know you and your company, so have a picture of yourself, or your store, or your team.

#3 – Contact Page

So many people make mistakes here. This page needs to restate you or your business name, list your phone number and email addresses where you can be reached. Plus, you should add a physical or mailing address as well. I see many websites these days that leave off the important address information. Instead, they just have a contact form that asks people to “submit” – big mistake. People want to know where you are and that you are real before doing business with you, and an address really helps to give you that credibility. You may be virtual, but people like to know what area of the country (or world) you are in. When you list your email, it should be your business “public” email address. Not your personal one you use with friends and family. Best to think of this now, rather than later needing to separate it out as your business grows. (Do you really want to see business emails on the  weekend?)

[The next two are a Products Page/ or a Services Page. You should have one or the other (or both), depending upon what kind of business you have. Don’t feel that you need to have products early in your online business  career]

#4 – Your Products Page

Here you spell out the products or programs you offer to people. A product is anything you sell online, that is not private consulting. It could be group coaching, events, digital products, bundles, online courses, physical products, etc. There are many ways to name your products page on the menu of your website. Here are just a few examples: Programs, Products, Training. Store. You can start with just one page. Or you can have more than one, depending on what you want to offer people right now.

#5 – Your Services Page

Here you spell out the services or consulting you offer to people. This would be a service that you do for people, that is custom to them. It could be phone consulting, in person consulting, one-on-one coaching, etc. Providing services for people is a great way to transition from a corporate job to becoming an online entrepreneur. It’s how many people get started! There are many ways to name your services page on the menu of your website. Here are just a few examples: Services, Private Coaching, Work with Me. You can start with just one page of services. Or you can have more than one, depending on what you want to offer people as you start building your website.

#6 – Frequently Asked Questions

Do you often get asked the same questions from your customers and prospects? Frequently Asked Questions (FAQ) page is where you list commonly asked questions and answers to make it easy for your website visitors to find the information they are looking for. Also, having an FAQ page on your website possibly can reduce the amount of time you spend responding to customer inquiries. Some examples of what to have on an FAQ page could be either how people work with you or defining the terms of your industry.


Q: How do you work with your clients?

Q: What is “business coaching”?

So you get to decide what kind of FAQ questions you want to answer. Not only does this make things easier for you, reducing the same questions you answer over and over again, but this makes it helpful to your website visitors. It lets them find their answers to their simple questions, any time they want!

And for a Bonus #7 – The Blog Sidebar

Don’t forget one of the most precious real-estate on a good functioning website – the blog post sidebar. This element is easily overlooked, yet gives you the most bang for your buck. Advertise yourself shamelessly! Use great images. Show your Social Media channel content here. Showcase your Products. Showcase your services. Anything goes, just make it count!

Make sure you have these essential pages set up in order to support your ultimate goal and sales funnel.

Read all about Sales Funnels in this Blog Post

Not sure how to write copy for these essential elements?

Download my Digital Workbook:

Branding You™ | Write Great Copy For Your Website for only $12.95

Learn to write the content for each of those 7 elements for your website, while being authentic to your voice and brand, with step by step examples to find your copy.

Susanne Rector

Originally from Germany, Susanne has settled into the California lifestyle, living with 2 daughters in a suburb of Los Angeles. She spends her time marketing and designing for small companies and empowering solo-preneurs on their journey.

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