May
30
2017
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Design
May
23
2017
May
16
2017
May
09
2017
May
02
2017
Apr
27
2017
We begin with the goals and values of your ideal client, so you can introduce and induct them into your tribe. Make note of the goals and values that are relevant to the products and services you offer. Think of your ideal client. The people you love to serve. What do they have in common? List every common trait, both demographic - age, income,...
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Apr
25
2017
Apr
20
2017
We're in a noisy world nowadays and there are a lot of should-dos and must-haves...
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Apr
13
2017
( like workshop, retreats) #1 Speaking Engagements A Speaking Engagement is when you take an opportunity to get in front of a group of people someone else has gathered. The group would be chock full (or as close as possible) to your specific audience just right for your programs. Here are some examples of places you might get Speaking Engagements: · Membership groups · Networking...
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Apr
06
2017
Just as vibrating objects like a tuning fork produce sound waves, the relational vibration that an organization sends out to its key constituents—employees, customers and investors—via its marketing efforts, essentially produces its success. I spend a lot of time thinking about these three key relationships and how marketing affects each. The tuning fork serves as a useful illustration of how a vibrating...
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