Simplify Your Website Dear One

Simplify Your Website Dear One

simplify-my-dear-one-header-1400

We’re in a noisy world nowadays and there are a lot of should-dos and must-haves… ESPECIALLY when it comes to your website.

You’ve gotta have a pop-up.

You’ve gotta have 4 pop-ups.

You’ve gotta use fun animations.

You’ve gotta have flashy buttons.

You’ve gotta have bla bla bla bla bla…

Any time you hear someone say you gotta… run!

The only thing you really have to do on your website is create an inviting space and attract your ideal clients into this space. And make them feel welcome, of course. And maybe even make them want to stay.

Too often there are these flashy websites with all these bells and whistles that take a gajillion years to load that are so messy that it’s hard to even understand what that person does…

And these websites make people turn and run. Fast.

If you think your website could use some cleaning up… (cough cough, everyone –including myself– can afford to clean up their site once in awhile)… then this post is for you.

Here’s a list of things we could all afford to review and simplify on our website:

IMAGES

Make sure every image on your site #1, works! and #2, is cohesive and respective of your brand. If not, replace it. Can’t find a replacement? It’s better to have no images than crappy ones.

COPY

Every single word on your website should have meaning. Comb through your website and challenge yourself to simplify and pare down. Challenge yourself to communicate with as few words as possible.

BLOG POSTS

Are there any posts that you published a gazillion years ago that you’d be embarrassed to put your name next to today? Remove them. Some people might argue it will hurt your SEO, but I argue it will hurt your karma and clean space to create beautiful new posts. If they’re really that important to your SEO, then rewrite them rather than just keeping what you’ve got.

UNPUBLISHED BLOG POSTS

No one can see these, but they’re still considered clutter. Clean ’em up. Finish them and schedule them out or delete. Clear space for more meaningful on their way.

WHITE SPACE

Does everything seem to run together? Do people find it hard on the eyes to read your site or navigate? Add more space between images and text. Increase your line heights. Make it SUPER simple to read.

FONTS

Please don’t be one of those who has 1234532 fonts on your site. It’s not creative, it’s messy. And it strains our eyes. If you want to be purposefully funky try 2. Yes, just 2. One for the header text and one for the body text. If you’re feeling crazy, go for 3 MAX… but make sure they’re cohesive with your brand and easy to read. Any more than 3 and people just get confused and their brains get overwhelmed.

COLORS

This really goes along with the fonts… try and limit your site to two main colors. If you are feeling a little wild and COLOR is your thing, then go for it, but be really strategic about the colors and make it purposeful and clean rather than cluttered and overwhelming.

SIDEBARS & FOOTERS

First, ask yourself, do you really need these? And if so, how can they be simplified? Consciously create these areas rather than throwing things there just because everyone else is doin’ it.

HOME PAGE

The best for last. So many people get confused as to what to put on this page.. People want you. For your home page all you need is WHO you are, WHAT you do and WHY you do it. The WHY could even be reserved for your About page. Maybe add your opt-in on there somewhere, too. But that’s it.

 

Need a Guide to Writing Copy for Your Website?

 

Susanne Rector

Originally from Germany, Susanne has settled into the California lifestyle, living with 2 daughters in a suburb of Los Angeles. She spends her time marketing and designing for small companies and empowering solo-preneurs on their journey.

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