Marketing Tag

Marketing is like a Tuning Fork


Just as vibrating objects like a tuning fork produce sound waves, the relational vibration that an organization sends out to its key constituents—employees, customers and investors—via its marketing efforts, essentially produces its success. I spend a lot of time thinking about these three key relationships and how marketing affects each. The tuning fork serves as a useful illustration of how a vibrating...

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Marketing Talk Have You Confused? Here’s A Free Glossary!

MarketingTerms FREE Glossary

In todays world, marketing is all around us - and so is Marketing Speech - the elusive language of the Marketeers. But what do all those foreign Marketing Words actually mean? That's why I created this free glossary for you! But fear not, there is an easy way to figure out what they are  actually talking about in a marketing glossary! Your FREE Glossary The...

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